Fairtrade Farming community

Mountain Fruit Company is working with man  Faritrade farmers groups under contract production in the three districts of Giglit –Baltistan.

The company has 2474 Fairtrade contact producers consisting of 2039 male and 436 female farmers organized into 63 male and 10 female FT producer groups.

These communities are organized into six valley based Fairtrade Associations which is governed by  Producers Executive Body (PEB), registered as Mountain Area Fruit Farmers Association (MonAFFA). This producer’s representative organization is capable of handling Fairtrade premium distribution among the producers’ organizations. This organization in collaboration with the Company staff prepares and implements Fairtrade Organizational Development Plan to make the community capable of sustainable production.

More than 50% of our farmers are organic certified by Control Union and we are committed to move for more environmentally friendly sustainable production system.

Community participating in a Fairtrade meeting with PEB discussing cherry drying plan (Hunza Valley)

Community representative receiving Fairtrade Premium cheque for repair of an irrigation channel (Ghizer Valley)

Women Producers Group receiving Fairtrade Premium Cheque for an ECD school (Hunza Valley)

A farmer picking fresh organic apricot for drying (Hunza Valley)